How many of these branding essentials does your business have covered?
If you’ve ticked off the whole lot - congratulations! While there’s always room to refine and improve, you’ve got the foundations of a strong brand in place.
Just look at the brands you come into contact with on a daily basis for examples on managing these elements successfully. Not only do they catch your eye, but they seem to speak your language, too. All of these elements work together to establish and connect your business with your target customer.
Why is it important to have a full brand identity?
Considering that 55% of brand first impressions are visual (U.S. Chamber of Commerce), can you afford not to?
For a brand to be effective, it needs to be consistent across all visual platforms. Consistency is the key to building your brand awareness - studies show that consistent presentation of a brand has seen to increase revenue by 33 percent (Lucidpress, 2019).
What’s brand awareness all about?
It’s how familiar your target audience is with your brand and how well they recognize it. You want to make it as easy as possible for your brand to stand out in the mind of your target customer. You’ll know what’s working by your direct traffic and social media engagement, and you can opt to run your own surveys.
Brand awareness fosters trust, and trust raises brand equity.
Brand equity is all about the level of sway a brand name has in the minds of consumers, and the value of having a brand that is identifiable and well thought of.
Positive brand equity means that customers will recognise and prefer your brand over others. It’s their loyalty that can bring you recommendations, repeat purchases and free advertising with user generated content.
Customers want brands that share their values.
And these elements work together to visualise your values, setting the tone for communicating who you are and what you’re all about.
Imagine how focusing a bit more attention on these elements now could serve your customers and boost your business towards your goals.
If you’re seeing a few gaps for your business in the bingo chart, 2023 could be the year you maximise on your brand’s untapped potential.
Maybe there’s something in here you haven’t considered before? We’re here to help you with any and all of these branding essentials. Just drop us a message about your project and we’d be delighted to have a chat.