Regency Grove was a newly formed company when they knocked on our metaphorical door to create their brand identity. While this was an exciting time it was empirical we got the right look so they could hit the ground running with their new venture. The brief was short and sweet, they wanted something that would be taken seriously and incorporated the letters from the name in some way.
After completing initial rounds of research into the industry and a bit more digging into what Regency Grove would radiate as a brand (a professional and premium service provider) three directions were presented. Like any good designer (or parent) would tell you, we definitely didn’t have a favourite... but one design did feel like we’d hit the eureka moment when creating it and unfortunately enough the client agreed.
Projects like this are the ones that get us up in the morning. Not having the foggiest how the final article will look, to begin with, but through faith in our process and trusting the answers it brings to light that eureka moment will happen. The start of the process is always the scariest with so many unknowns but also the most exciting!
The benefit of bringing Pithy on board is that we come with an open mind, allowing us to apply a fresh approach to the problem, offering up unique and memorable solutions. The dangers of only working within one industry are it can often box you into thinking of only one approach. If this sounds familiar and you’re looking for a way to break out of a saturated market drop us a message today and let’s collaborate.