Over the years Spin Brands has rebranded a few times to align with the sort of clients they work with and this time was no different. Initially starting out aiming at mum & pop startups, the company has transitioned over time and needed a new identity to speak with the SMEs they were now looking to work with.
The new branding took a bolder approach and focused on a unique logotype, honing in on the name ‘spin’ as the company had become more commonly known. 'Brands' then took a step back, sitting under the logo, as their company needed a system that could be expanded. A magenta speech bubble was also incorporated into the design, reflecting their knack for always getting the conversation going.